THE BRIEF
What is Our Need?
To create a key visual specific to our seasonings range for use in a communications campaign
directed towards Afro-Caribbean consumers across the UK.
The visual’s background can be anything that will convey relevance to an Afro-Caribbean audience.
There are basic photography guidelines that can be found in the full guidelines, however, the
principal points that should be taken from these are that the imagery is:
Authentic, Warm, Homely, with soft and natural lighting where possible
This key visual must resonate with the Afro-Caribbean audience but must not alienate our core
target market within the British South Asian population. This, therefore, means that our core
distinctive assets must be retained across all communications.
What is Our Need?
To create a key visual specific to our seasonings range for use in a communications campaign
directed towards Afro-Caribbean consumers across the UK.
The visual’s background can be anything that will convey relevance to an Afro-Caribbean audience.
There are basic photography guidelines that can be found in the full guidelines, however, the
principal points that should be taken from these are that the imagery is:
Authentic, Warm, Homely, with soft and natural lighting where possible
This key visual must resonate with the Afro-Caribbean audience but must not alienate our core
target market within the British South Asian population. This, therefore, means that our core
distinctive assets must be retained across all communications.
